Communications Trends

3Pointers is where you can find insights directly from the 3Points team. We’ll cover news from our focus industries -- technology, finance, economics, and HR & wellness -- as well as interesting trends in PR and communications.

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Meet 3Points: Katie O’Shea, Team Analyst

           September 20, 2016

2016 has been a year of major growth for 3Points, and we’re excited to officially welcome the latest member of our team, Katie O’Shea.

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How Flexibility Helps Us Form Long-Term Client Relationships

           September 13, 2016

It's easy to take a project-based view in PR, but by letting client relationships grow and evolve, both sides will reap the benefits.

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OIC Terranea

3 Reasons PR Agencies Should Attend Client Industry Conferences

           May 26, 2016

In anticipation of the 2016 Options Industry Conference (OIC) at Terranea Resort in Southern California a few weeks ago, I was excited for the beautiful weather and taking in the sights and sounds of my first OIC. While the weather resembled an overcast spring day in Chicago for the whole week (to the disappointment of many attendees, I’m sure), my experience at OIC still managed to surpass my expectations.

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3Points Welcomes (Back) Will Ruben as Account Partner

           April 26, 2016

We’ve written a few “welcome posts” on the 3Points blog, but we’re excited to write our first “welcome back post” -- after doing some work with us last year, Will Ruben has now joined 3Points full time as our newest account partner.

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Get to know our new account partner, Taylar Ramsey

           March 17, 2016

Taylar brings industry expertise to lead HR & Wellness practice

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Why 3Points Sponsors Three Pointers

           March 10, 2016

The 3Points name, giving back to the community and "the rule of three"

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T4Youth 2015

Watch the new T4Youth video, produced by 3Points

           February 12, 2016

For the past two years, 3Points has been proud to be a co-founder of the T4Youth table tennis tournament, benefiting the Chicago Tech Academy.

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(photo by JD Lasica)

Leave Your Kid Out of It: A Public Relations Blunder for Tech’s Most Famous New Dad

           December 8, 2015

Many people in tune with mainstream news saw or heard of the Chan Zuckerberg Initiative last week. While it appears the couple’s motives are admirable, as a practitioner of public relations, I felt they did a disservice to their brand, and most importantly, to their newborn, by tying the announcement of her arrival to this philanthropic endeavor.

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“Meaningful Engagement”: 3Points’ Katherine Lee recaps the PR internship experience

           October 9, 2015

Our 2015 summer intern lends her thoughts on the PR world and what she learned in her intern experience.

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3Points Intern Katherine Lee with Account Partner Suanna Van Norstrand

Get to know our 2015 summer intern, Katherine Lee

           June 25, 2015

3Points is very excited to welcome our summer intern for 2015, Katherine Lee. Get to know Katherine via the short Q&A below.

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What is the News Hook of Your Brand Story?
The news story is not your product -- it's the problem your product solves

           April 16, 2015

When trying to create buzz around your brand story, it is always important that business leaders remember their news hook is not what you produce: it’s not products or services. The potential news story is what are you reacting to in the marketplace, how you fit into an overarching trend or theme, and how those themes inspired you as an expert to create these products and services.

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Louis Zamperini (far left), protagonist of "Unbroken"

When Poor Execution Derails a Good PR Idea
There is such a thing as bad PR

           April 2, 2015

Did you know that “Unbroken” came out on Blu-ray recently? I did, thanks to a social media campaign. You’d think that fact would probably be music to the ears of the Universal Pictures marketing staff, but I can’t imagine they are getting the kind of PR they had hoped for.

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An Introduction from Drew Mauck
Welcome to our new website.

           January 31, 2015

Welcome to 3Points’ new website. If you’ve been to this URL before, you’ll notice that nearly everything is different. Producing incredible results and delivering lasting value for them will always be our top priority.

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