We’re all about playing the role of “connector,” providing reporters with captivating storylines and getting our clients the attention that they deserve. Media placements are “earned” because coverage is never a given — you have to earn the respect and trust of the media, and we do that by working hard to cultivate lasting reporter and editorial relationships on your behalf, rather than just trying to use reporters for exposure. Below is a list of earned media strategies that we employ to put our clients in front of a relevant and expansive audience.
Targeted PR Services
- Messaging and brand development
- Persona development
- Thought leadership programs
- Media list development and management
- Expert source pitching
- Market commentary pitching
- Media training and interview preparation
- Media tour planning and on-site facilitation
- Press release drafting, editing and distribution
- Bylined article drafting and pitching
- Corporate awards and rankings submissions
- Conference and event support
- Public speaking pitching and preparation
- Crisis communications planning
- Industry news curation
