EARNED MEDIA

Earned media is our bread and butter. We’re all about playing the role of “connector,” providing reporters with captivating storylines and getting our clients the attention that they deserve. Media relations is earned because coverage is never a given — you have to earn the respect and trust of the media, and we do that by working hard to cultivate lasting reporter and editorial relationships, rather than just trying to use reporters for exposure. Below is a list of earned media strategies that we employ to put our clients in front of a relevant and expansive audience.

  • Thought leadership programs
  • Expert source
  • Market commentary
  • Outbound pitching
  • Corporate awards and rankings
  • Press release drafting, editing and distribution
  • Press conferences
  • Media training
  • Interview preparation and messaging
  • Industry news briefs
  • Company statements
  • Public speaking preparation
  • Media tours
  • Bylined articles
  • Conference support
  • Crisis communications