ITG

ITG, a large agency research broker with a well-known equities business based in New York, needed to raise the profile of their derivatives capabilities.

Solution

To reach the buyside audience so that they could begin associating the strong ITG brand with futures and options, 3Points established an expert source and market commentary program. The managing director in charge of derivatives would speak to market structure and regulation issues. 3Points also media trained the director of derivatives strategy to provide market commentary and introduced him to leading equity options wire reporters. After each introduction, 3Points placed the leading equity options wire reporters on the distribution list for his market reports, which he sent out at least once a day.

Results

With 3Points as the catalyst and facilitator, the director of derivatives strategy regularly interacts with the wire reporters and appears in stories in Bloomberg, The Wall Street Journal, and more. The managing director in charge of derivatives appeared in Financial Times, The Wall Street Journal, and FOW and filmed a video segment for MarketsWiki TV.
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