Objective Paradigm

A specialty staffing and recruiting firm needed to assume the title of “the staffing agency to the futures and options industry.

Solution

3Points media trained their executives and, through our relationships and understanding of how to position clients, presented a variety of expert source interview opportunities. While in New York meeting with journalists, 3Points pitched a Wall Street Journal reporter on a story about recruiting battles between proprietary trading firms and Silicon Valley.

Results

The reporter was intrigued and interviewed Objective Paradigm for details, culminating in a lengthy article on both the print and web editions of The Wall Street Journal. Immediately following the publication of “Battle for tech geeks: Street vs. Silicon Valley,” Objective Paradigm received inbound calls from both prospective clients and candidates and moved much closer to our objective of having them unilaterally recognized as “the staffing agency to the futures and options industry.”
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